Executive Director, Alkem (Singapore) Pte. Ltd.,
Melvin Choo is the Assistant Honorary Secretary General of the Singapore Book Publisher Association and also the advisor to the Singapore Book Council. He is currently the Executive Director of Alkem, one of the leading print distributor and e-book aggregator in South East Asia with a record of fulfilling more than 15,000,000 print and 4,000,000 ebooks in a single year.
This session will focus on how Philippine books are promoted, distributed, and marketed in both local and international markets.
• Rise of e-books and its online sales – Mina Esguerra
• State of books in e-commerce – Jason Brasileno
• Digital trends: subscription services & protecting copyright – Melvin Choo [global-ip]