Counsellor, Copyright Management Division, WIPO
Anita Huss-Ekerhult is working as Counsellor at the World Intellectual Property Organization (WIPO), Copyright and Creative Industries Sector, Copyright Management Division, in Geneva (Switzerland), in the area of collective management of copyright and related rights. Before joining WIPO in 2015, she worked as Deputy Secretary General and General Counsel of the International Federation of Reproduction Rights Organisations (IFRRO), based in Brussels (Belgium). Anita is a German-qualified attorney, with three postgraduate law degrees from King’s College, London (LL.M. in EU, US & UK Copyright Law), Uppsala University (LL.M. in International and Comparative Law) and Stockholm University (LL.M. in European Law). Anita also gained experience at major international law firms in Belgium, Germany and Sweden, working as a corporate transactions and competition lawyer.
Rights management can be done two ways. The first one is individual management and the other is collective management. Collective management is a practical solution in cases where there are multiple uses and users of an artist’s work and it has become impossible for them to monitor them on their own. Through collection societies or what we know in the Philippines as collective management organizations (CMOs), the author/creator need not worry about licensing and collection of royalties as these are the functions that will be performed for them by the former.
This will be a discussion on collective management while giving emphasis on the challenges brought about by the digital environment. [collective-mgt]