Lunch Break - Copyright Fastbreak
Free consultation on basic IP Related Issues and Concerns via Zoom
Copyright at the Heart of the Business Model of Creative Industries
A discussion on the creative industry and how copyright is at the core or center of it. Without such a basis or unifying link – copyright, that is - there would be no standard basis by which to delineate one industry from another and even to measure the value contribution of the creative industry to the economy.
Challenges to Collective Management in the Digital Environment
Rights management can be done two ways. The first one is individual management and the other is collective management. Collective management is a practical solution in cases where there are multiple uses and users of an artist’s work and it has become impossible for them to monitor them on their own. Through collection societies or what we know in the Philippines as collective management organizations (CMOs), the author/creator need not worry about licensing and collection of royalties as these are the functions that will be performed for them by the former.
This will be a discussion on collective management while giving emphasis on the challenges brought about by the digital environment.
Official Launching of the BCRR Mascot
Mascots can be powerful visual promoters of a product or service, including an agency of government.
The Japan Copyright Office has, for example, entered into an agreement with Sanrio, the owner of Hello Kitty, for the use of the character in their copyright campaigns and advocacies. The Japan Customs Bureau has a dog for a mascot. Elsewhere, the Korea Copyright Commission also has changugi and nanumi as their mascots.
It is the above models which inspired the creation of a mascot for the Bureau of Copyright. At development, the mascot shall become the new face of the Bureau. As a newly constituted office, the aid of a mascot to drive recognition and better recall of the bureau is definitely most welcome.
The launch will be occasioned with the presentation by the consultants on the process that it had undergone together with the Bureau in the development of the mascot. The BCRR may throw in a word or two on its perspective and experience, as well as the lessons learned from such experience.
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