10:00 am - 11:30 am Plenary

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Creative Journeys



Towpy Tejano Towpy Tejano Host
Waiian Waiian Music
Noel Cabangon Noel Cabangon Music
Myrtle Sarrosa Myrtle Sarrosa Influencer
A.G. Sano A.G. Sano Mural Artist
10:30 am - 11:30 am

Press Briefing

11:30 am - 1:00 pm

Lunch Break - Copyright Fastbreak

Free consultation on basic IP Related Issues and Concerns via Zoom

1:00 pm - 3:50 pm Plenary

Opening Ceremonies

RJ Ledesma RJ Ledesma Host, Business Development Consultant, Legal Officer, Entrepreneur

Invocation

Gary Valenciano Gary Valenciano Performer

National Anthem

Acapellago Acapellago Performer

What PICS is All About?

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights

Welcome Message

Atty. Rowel S. Barba Atty. Rowel S. Barba Director General, Intellectual Property Office of the Philippines

Dance Performance

Alice Reyes Alice Reyes Artistic Consultant Artists of the CCP Dance Workshop National Artist for Dance

Inspirational Messages

Hon. Christopher V.P. De Venecia Hon. Christopher V.P. De Venecia Congressman, 4th District Representative, House of Representatives
Hon. Sharon S. Garin Hon. Sharon S. Garin AAMBIS-OWA Party-list

Keynote Messages

Pres. Rodrigo Roa Duterte Pres. Rodrigo Roa Duterte President of the Philippines

Ceremonial Toasting

Atty. Nelson P. Laluces Atty. Nelson P. Laluces Deputy Director General Intellectual Property Office of the Philippines

Photo Opportunity

3:50 pm - 4:05 pm

Afternoon Break with Musical Performance

Alfonso "Coke" Bolipata Alfonso "Coke" Bolipata
4:05 pm - 4:45 pm

Copyright at the Heart of the Business Model of Creative Industries

A discussion on the creative industry and how copyright is at the core or center of it. Without such a basis or unifying link – copyright, that is - there would be no standard basis by which to delineate one industry from another and even to measure the value contribution of the creative industry to the economy.

Dimiter Gantchev Dimiter Gantchev Deputy Director and Head, Copyright Management Division, WIPO
4:45 pm - 5:05 pm

Challenges to Collective Management in the Digital Environment

Rights management can be done two ways. The first one is individual management and the other is collective management. Collective management is a practical solution in cases where there are multiple uses and users of an artist’s work and it has become impossible for them to monitor them on their own. Through collection societies or what we know in the Philippines as collective management organizations (CMOs), the author/creator need not worry about licensing and collection of royalties as these are the functions that will be performed for them by the former.

This will be a discussion on collective management while giving emphasis on the challenges brought about by the digital environment.

Anita Huss-Ekerhult Anita Huss-Ekerhult Counsellor, Copyright Management Division, WIPO
5:05 pm - 5:35 pm

BCRR and the Copyright-based Industries

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
5:35 pm - 5:55 pm

Official Launching of the BCRR Mascot

Mascots can be powerful visual promoters of a product or service, including an agency of government.

The Japan Copyright Office has, for example, entered into an agreement with Sanrio, the owner of Hello Kitty, for the use of the character in their copyright campaigns and advocacies. The Japan Customs Bureau has a dog for a mascot. Elsewhere, the Korea Copyright Commission also has changugi and nanumi as their mascots.

It is the above models which inspired the creation of a mascot for the Bureau of Copyright. At development, the mascot shall become the new face of the Bureau. As a newly constituted office, the aid of a mascot to drive recognition and better recall of the bureau is definitely most welcome.

The launch will be occasioned with the presentation by the consultants on the process that it had undergone together with the Bureau in the development of the mascot. The BCRR may throw in a word or two on its perspective and experience, as well as the lessons learned from such experience.

Cris Dumlao Cris Dumlao Creative Content Creators Association of the Philippines (SIKAP)
Magoo Del Mundo Magoo Del Mundo President, Creative Content Creators Association of the Philippines
5:55 pm - 6:10 pm

Official Announcement on Summit Activities

Leonor "Beng" G. Reyes Leonor "Beng" G. Reyes Chief / Intellectual Property Rights Specialist V
Creative Sector Development Division
Bureau of Copyright and Related Rights
Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
6:10 pm - 6:15 pm

Landmarks Lighting-Up

6:15 pm - 7:15 pm

Opening Concert

The Itchyworms The Itchyworms
Agat Morallo Agat Morallo IMPRO
Nica Del Rosario Nica Del Rosario IMPRO
Bayang Barrios Bayang Barrios IMPRO
7:15 pm

Popcorn and Kleig Lights: Movie Dates @ the Summit

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