23-25 October 2021

WORLD BUSINESS CONFERENCE 2021

Hilton Nashville Airport Hotel, Nashville, TN

Our speaker

They took over our stages

As always, the greet team is curating a stellar roster of business product leaders, share
their journeys and experiences with the community.

RJ Ledesma

Host, Business Development Consultant, Legal Officer, Entrepreneur

Ijeoma Unachukwu, LL.M

CIPP/US Communities Rise

Teaser

Know about event

As always, the greet team is curating a stellar roster
business product leaders, share.

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009-215-5595

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We bring together the best innovation actors to ignite positive

business and for society. We act as a global over 2,000 sales and
practitioners during sessions, breaks, and social event.

Actionable insights 60+ sessions

Actionable insights 60+ sessions

Actionable insights 60+ sessions

Actionable insights 60+ sessions

Schedule

Information of Event Schedules

Influential media, entertainment & technology show inspirational speakers including game changing
not just a large-scale conference, digital technologies for business,

10:00 am - 11:00 am Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Film



USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra Chairperson, Film development Council of the Philippines
10:00 am - 11:30 am Plenary

From Ideation to Commercialization: Earning from Your Creative Expressions

The intellectual property life cycle is ideation-creation-protection-commercialization. The starting point is generally regarded to be ideation. Although “ideas” are not protected unless and until they have found a specific expression such as an invention or a literary and artistic work, ideation or the creative thinking process is what is what is thought to give rise to creation.

Ideation and creation are enhanced and developed through skills training, workshops and capability building interventions.

In this particular session, we aim to surface examples of the commercialization phase: IP ecology, mascot development and merchandising are just some of the ways by which an author/artists is able to monetize and earn from his work.

Handling this sessions are long-time practitioners in their respective areas and can very well share their experience and lessons learned to the benefit of the participants.

MODERATOR: Emmelina C. Masanque

Emmelina C. Masanque Emmelina C. Masanque Asst. Division Chief IP Marketing and Communications Division, DITTB

IP Ecology

Magoo Del Mundo Magoo Del Mundo President, Creative Content Creators Association of the Philippines

Mascot Development

Cris Dumlao Cris Dumlao Creative Content Creators Association of the Philippines (SIKAP)

Merchandising

Marilu Corpus Marilu Corpus Click Licensing Asia
11:30 am - 12:00 pm Plenary

Online Streamers

Amiel Damian F. Justiniani Amiel Damian F. Justiniani Multimedia Artist
Kaika Hana Kaika Hana
Mariva Mariva
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

12:30 pm - 3:00 pm Plenary

Lights, Camera, Action! The Philippine Film and Audiovisual Industry

The film and audiovisual sector, along with the performing arts, are some of the hardest hit sectors of the creative economy due to the pandemic. Movie theaters, the traditional mode of film distribution, are just starting to reopen in the last few weeks.

Moreover, productions have to abide by health protocols such as holding filming in “bubbles,” a double whammy.

Like all sessions in previous days on various industries, this session starts with a state of the industry report by the Film Development Council of the Philippines, before progressing to more granular aspects of great import to industry stakeholders – contracts, distribution rights, etc

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras Chief Accreditation and Standards Division, BCRR
12:30 pm - 1:00 pm

The Philippine Film and Audiovisual Industry

USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra Chairperson, Film development Council of the Philippines

Roundtable Discussion on Contracts

3:00 pm - 4:10 pm Summit Room 2

Roundtable Discussion on Distribution Rights

5:00 pm - 6:00 am Summit Room 2

Playback on Case Study of a PH IP in International Distribution

3:00 pm - 4:30 pm Plenary

Caught in the World of Gaming and Mobile Applications

This webinar on mobile application and videogames is organized under the auspices of the Enhancing the Use of IP in the Software Development Sector Project of the World Intellectual Property Organization (WIPO)’s Committee on Intellectual Property & Development (CDIP).

Started in 2019, the Philippines is one of the three (3) countries where the project has been piloted. The other two (2) are Kenya and Trinidad and Tobago.

This webinar is the last activity under the project, as it is coming to the end of its project life at end of the year. This year, we have already conducted four (4) webinars on the topic, starting with alternative dispute resolution in April 2021.

More importantly, the module on financing of IP-based mobile app is launching during this particular session.

Relatedly, we have included videogames as a related field. Relevant for the Philippines as there is a thriving industry on mobile game development, to be represented by GDAP

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras Chief Accreditation and Standards Division, BCRR

Opening Message

Dimiter Gantchev Dimiter Gantchev Deputy Director and Head, Copyright Management Division, WIPO

Intellectual Property Toolbox for Mobile Applications Developers

Dr. Anke Moerland Dr. Anke Moerland Intellectual Property Law, University of Maastricht, The Netherlands

Financing of IP-Based Mobile Apps

Prof. Meir Perez Pugatch, LLM, MSc Prof. Meir Perez Pugatch, LLM, MSc Chair of the Health System Administration Division of Management University of Haifa, Israel

The Philippine Mobile App Community

Maria Jesusa-Viray Maria Jesusa-Viray Founding Member, Philippine Association for Digital Commerce and Decentralized Industries

Video Gaming and Copyright

Dr. Gaetano Dimita Dr. Gaetano Dimita Deputy Director, Queen Mary Intellectual Property Institute (QMIPRI)

The State of the Video Game Development Industry in the Philippines

James Lo James Lo President, Game Developers Association of the Philippines
5:30 pm - Plenary

Closing Ceremonies

Master of Ceremonies: Atty. Mary Grace Cruz-Yap

Atty. Mary Grace Cruz-Yap Atty. Mary Grace Cruz-Yap

Welcome Message

Atty. Teodoro C. Pascua Atty. Teodoro C. Pascua Deputy Director General, Intellectual Property Office of the Philippines

Congratulatory Messages

Daren Tang Daren Tang Director General, WIPO
Atty. Rowel S. Barba Atty. Rowel S. Barba Director General, Intellectual Property Office of the Philippines

Jose “Butch” Dalisay Jr. Jose “Butch” Dalisay Jr. Professor Emeritus
Alice Reyes Alice Reyes Artistic Consultant Artists of the CCP Dance Workshop National Artist for Dance
Mr. Ryan Cayabyab Mr. Ryan Cayabyab Founding member, IMPRO Member, PRSPh and FILSCAP

PICS Highlights, Announcement and Closing Message

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
7:00 pm - Plenary

Thanksgiving Concert

with FILSCAP, MCAP, OPM, PRM, Sounds Right, and PARI

9:00 am - 11:00 am Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Design and Fashion

Dr. Julius Leano Jr. Dr. Julius Leano Jr. Chief Science Research Specialist Research and Development Division PHILIPPINE TEXTILE RESEARCH INSTITUTE (PTRI) Department of Science and Technology
Marjo Evio Marjo Evio Division Chief, Signature Events Team Operations Group 1 (Lifestyle & Creative Industries) CITEM Philippines
Atty. Lolibeth R. Medrano Atty. Lolibeth R. Medrano Director IV, IPOPHL - Bureau of Patents
11:00 am - 12:00 pm Plenary

New Frontiers: Copyright and Artificial Intelligence (AI)

ARTIFICIAL intelligence (AI) is being applied in the most unprecedented ways in the creative industry. Years ago, no one would have thought that AI would be used to create music, movie scripts, novels, and news articles with limited or no human involvement. This challenges current copyright frameworks deeply rooted in human creativity.

This discussion highlights and explores a few of the copyright issues arising from the use of AI in the creative process.

Moderator: Dr.Fernan Dizon

Dr. Fernan Dizon Dr. Fernan Dizon Chief of the Copyright Services Division of the Bureau of Copyright and Other Related Rights, IPOPHL
Ijeoma Unachukwu, LL.M Ijeoma Unachukwu, LL.M CIPP/US Communities Rise
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

1:00 pm - 3:30 pm Plenary

What's Playing? Copyright and the Music Industry

Music is said to be the universal language of mankind. Music is enjoyed by all, regardless of age, race or gender.

Music is protected by copyright in two respects: the composition (copyright proper) and the recorded music (related rights).

Technological developments, especially in the past decade, have impacted the way we consume music. What with the emergence and prevalence of streaming platforms such as Spotify, Apple Music, Tidal, Deezer, Quboz, to name a few.

Various researches and studies have been conducted on the topic of digital music rights which shall be presented in summary form in the first topic.

The state of the sector is to be reported from the perspective of the recording labels or sound recording producers.

Finally, collective licensing from the perspective of the society of composers, authors and publishers shall be made.

MODERATOR: Atty. Chuck Valerio

Atty. Chuck Valerio Atty. Chuck Valerio Asst. Division Chief, Accreditation and Standards Division, BCRR

The State of Global and Local Music Industry

David Price David Price Director of Insight and Analysis, International Federation of Phonographic Industry (IFPI)
Atty. Marivic Benedicto Atty. Marivic Benedicto President, Philippine Association of the Recording Industry (PARI)

Digital Music Rights: A Global Debate

Paolo Lanteri Paolo Lanteri Copyright Law Division, WIPO

Composers Rights and Collective Licensing

Atty. Thursday Alciso Atty. Thursday Alciso General Manager of the Filipino Society of Composers, Authors and Publishers, Inc.
2:00 pm - 3:00 pm Summit Room 2

Copyright Infringement and Subconscious Copying

A requirement in the copyrightability of a work is originality. Original does not mean that the work is not similar to another work but only that the work must be independent creation of the author or creator, that is, it is not copied from another.

In copyright infringement cases, the subconscious copying doctrine states that defendants can be still be held liable even if they believe that they independently created the work. It is sufficient to sustain a case for subconscious copying that the creator of the allegedly infringing work had access to the “subconsciously” copied work. This session explores the topic as it relates to musical works.

Soundarie David Rodrigo Soundarie David Rodrigo Sri Lanka
3:30 pm - 5:00 pm Plenary

How Do You Keep The Music Playing and the Film Rolling: A Discussion on Performers’ Rights

Performers are vehicles of expression. They are the conduits through which the creations of music, film, theater, dance, and other performing arts reach the masses. They bridge the divide between the artist and the audience. They are indispensable in bringing to life the artist’s vision, for they are artists themselves. Without performers to sing and play it, a song would merely be words and notes on a piece of paper. Without performers to act out the parts, a script would never make the jump to the silver screen.

This session takes a look at performers” rights from both the global and local perspective. Such discussion is especially relevant in light of the recent accession of the Philippines– on April 28, 2021 – to the Beijing Treaty on Audiovisual Performances (BTAP). On the other hand, BTAP came into force in 2020, at the start of the ongoing pandemic, completing the international instrument governing performer’s rights.

MODERATOR: Dr. Fernan Dizon

Dr. Fernan Dizon Dr. Fernan Dizon Chief of the Copyright Services Division of the Bureau of Copyright and Other Related Rights, IPOPHL

Performer's Rights: A Global Perspective

Rémy Desrosiers Rémy Desrosiers Managing Director of SCAPR, the Societies’ Council for the Collective Management of Performers’ Rights

Collective Management of Performers Rights

Debra Ann Perez Gaite Debra Ann Perez Gaite Executive Director, Performers Rights Society of the Philippines
5:00 pm - 6:00 pm Plenary

Galaw: Dance at the time of COVID

Dancers, choreographers and many other creatives in the performing arts sector are among the heavily affected by the ongoing pandemic, as performing venues were forced to close down along with other business establishments.

This fireside chat is a casual conversation among the members of this community, to see how everyone is coping almost two years since the start of the pandemic.

The session’s title is “Galaw,” the Tagalog word for steps, motion or movement, an obvious reference to the industry which most of the participants come from or associated with.

It is co-organized and facilitated by AWPI, an artist organization closely working with this community but whose membership cuts across various creative industries, and with whom IPOPHL-BCRR has worked closely especially in 2020.

Jennifer Lee Bonto Jennifer Lee Bonto
6:00 pm - 7:00 pm Plenary

Performers' Night: Various Artists by: Performers Rights Society of the Philippines (PRSPh)

Celeste Legazpi Celeste Legazpi Performers’ Rights Society of the Philippines (PRSPh)
Leo Martinez Leo Martinez Performers’ Rights Society of the Philippines (PRSPh)
Mel Villena Mel Villena Performers’ Rights Society of the Philippines (PRSPh)
Mitch O. Valdes Mitch O. Valdes Performers’ Rights Society of the Philippines (PRSPh)
7:00 pm -

Popcorn and Kleig Lights: Movie Dates @ the Summit

10:00 am - 12:00 pm Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Digital Art



Richer Fernandez Richer Fernandez Guest Artist from FilipinoArt.ph
Christelle Arroyo Christelle Arroyo Guest Artist from FilipinoArt.ph
Oliver Oliveros Oliver Oliveros Marketing Head, FilipinoArt.PH Chanz Global
10:00 am - 12:00 pm Summit Room 2

Early Morning Conversations About Art

“Early Morning Conversations About Art” is all about different art forms/methods. It aims to showcase these unique art, which we know are just a few in a country teeming with so much creativity, not to mention vast natural resources and Mother Nature as a source of inspiration. MODERATOR: Edgar Allan C. Yorro

Edgar Allan C. Yorro Edgar Allan C. Yorro Asst. Division Chief Copyright Services Division (CoSDiv), BCRR

Dance Art Fusion

Dance and Art Fusion peeks into the experience of an artist and a choreographer as he blends and integrates one to the other.

Victor G. Ursabia Victor G. Ursabia

Syringe Art/Clinton Museum of Baguio

As people lined up to get vaccinated, one important instrument that they have grown familiar with - and I am sure will not fail to notice – is the syringe. But who would have thought that syringe can have other purposes, more so in the creative arts. Thus, syringe art is unique and relevant to the times and deserves a space for showcase during the 1st PICS.

Clinton Aniversario Clinton Aniversario Syringe Artist/Museum Owner

Annato Art: An Introduction

“Annato” is the English word for “achuete/atsuete.” In particular, it refers to the orange-red coloring derived from the seeds. While many of us have known “annatto” within the confines of our kitchens for cooking, this lady artist has found artistic use for the plant. From the kitchen to the studio – certainly an interesting transition.

Catherine Hernandez Catherine Hernandez Annatto Artist

Illustrators Workshop

A workshop on illustration led by Ilustrador ng Kabataan(INK) a group of illustrators for children’s books.

Jomike Tejido Jomike Tejido Artist, Painter and Author-Illustrator of the Children's Book Illustrador ng Kabataan (INK)
10:00 am - 11:00 am Plenary

Copyright 101 and Photojournalism

Photographs are protected by copyright. And the copyright belong to the photographer, except under an employer-employee relationship where copyright ownership is with the employer. Such is the case of a photojournalist. This delicate situation has once again been surfaced in the recent Agence France Press (AFP) controversy.

On the other hand, the freedom of panorama, is an exception to the exclusive right of a copyright holders. There is no freedom of panorama provision in the Philippine copyright law and this fact is pointed to as the reason why many Philippine photographs of public structures are reportedly are redacted on Wikimedia.

MODERATOR: Rene Misa

Rene B. Misa Rene B. Misa Moderator

Copyright for Photographs: Freedom of Panorama

Atty. Chuck Valerio Atty. Chuck Valerio Asst. Division Chief, Accreditation and Standards Division, BCRR

Travel and Photography

Atty. Jose Antonio Aliling Atty. Jose Antonio Aliling Jose Antonio-Aliling and Associates

News and Photojournalism

Raffy Lerma Raffy Lerma Board Member, Photojournalists Council of the Philippines (PCP)
11:00 am - 12:00 pm Plenary

Performing Arts v. Performance Arts: What is the Difference?

This session is intended as an appreciation course on the difference between performance art and performing arts. There is so much confusion in that most people would consider the two as one and the same when they in fact are not. Performance Art is in the realm of visual arts while performing arts are that – performing arts.

To further bolster what may perhaps be the participants’ first foray into the topic, an art educator and a practitioner have been invited to share their own perspective.

MODERATOR: Karen Ocampo Flores

Karen Ocampo Flores Karen Ocampo Flores President, Filipino Visual Arts and Design Rights Organization

Performance Art from the perspective of a Performing Arts Practitioner

Jef Carnay Jef Carnay

Performance Art from the perspective of an Art Educator

Noel Soler Cuizon Noel Soler Cuizon
10:00 am - 12:00 pm Summit Room 3

Buildings and Structures: Architecture and Copyright

Buildings and structures are copyrighted works. The discussion will focus on the various fact of architecture as a profession. The two hour session will come in six parts:

Moderator: Atty. Dulce Punzalan

Atty. Dulce Punzalan Atty. Dulce Punzalan Bamboo Ambassador, FILSCAP

EVOLUTION: 100 Years of the Architecture Profession in the Philippines

Arch. Gerard Rey A. Lico PhD Arch. Gerard Rey A. Lico PhD Author, Arkitekturang Filipino: A History of Architecture and Urbanism in the Philippines

Relevant Laws and Regulations on Architecture and Copyright

Arch. Joselito Francisco Arch. Joselito Francisco Principal Design Architect JPF Design Architecture & Interior Arts

ARKIEDUCATION: Challenges and Opportunities

Arch. ENP Anthony Demin Sarmiento Arch. ENP Anthony Demin Sarmiento Principal Architect of Genius Loci Architects & Professional Lecturer- National University College of Architecture
Arch. Jocelyn Lutap Arch. Jocelyn Lutap Dean, Polytechnic University of the Philippines College of Architecture

“BERDE: Green Buildings, Global Practice and the UN SDGs”

Arch. Miguel Angelo S. Manosa Arch. Miguel Angelo S. Manosa CEO – Manosa & Co., Inc.
Rowena Elayda Rowena Elayda Program Manager of the Philippine Green Building Council

(BASE Bahay) – Standardization and Building Climate Smart Homes for Communities Affected by Calamities and Pandemic.

Engr. Luis Felipe Lopez Engr. Luis Felipe Lopez

“ARKIVISM: Bayanhihan Architecture and Social Change”

Arch. Jed Michael de Guzman Arch. Jed Michael de Guzman Bamboo Bootcamp

Empowering Rural Women Through Bamboo Architecture through Murals & Volunteerism

Arch. ENP Ma. Lourdes “Joy” Martinez- Onozawa Arch. ENP Ma. Lourdes “Joy” Martinez- Onozawa APEC Architect

ARKIFUTURE: Pathways in the Post Pandemic Scenario

Arch. ARMANDO EUGENE C. DE GUZMAN III Arch. ARMANDO EUGENE C. DE GUZMAN III FUAP-UAP National President
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

1:00 pm - 3:30 pm Plenary

PH-Korea Copyright Forum

The Annual PH-Korea Copyright Forum is the product of the Memorandum of Understanding inked between the Intellectual Property Office of the Philippines (IPOPHL) and the Korea Ministry of Culture, Sports and Tourism (MCST) about 10 years ago.

In-country fora are held in order to share country experiences and best practices in the area of copyright and related rights. Over the last 10 years, the forum has discussed topics ranging from the 4th Industrial Revolution to Copyright in the Digital Environment to Copyright Infringement and Enforcement.
Moderator: Sam Oh

Sam Oh Sam Oh Television Host, Radio Personality, and Lifestyle Columnist

Opening Speech

Young Jin CHOI Young Jin CHOI Director, Cultural Trade and Cooperation Division, Copyright Bureau, MCST

Welcoming Speech

Atty. Nelson P. Laluces Atty. Nelson P. Laluces Deputy Director General Intellectual Property Office of the Philippines

Congratulatory Speech

ByungGoo Choi ByungGoo Choi Chairman, KCC
Atty. Rowel S. Barba Atty. Rowel S. Barba Director General, Intellectual Property Office of the Philippines

Korea Celebratory Performance

Topic 1: The growth and development of the copyright industry in both countries

JaeGon Jeong JaeGon Jeong Director General, Policy Research Office, KCC / Lawyer
Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights

Topic 2: Understanding and sharing of the development of the Korean copyright industry; Focusing on cases of companies using copyright

Speakers from the Korean content industry: Kakao Entertainment

KwakTae Jung KwakTae Jung Director, Animation Business Department, ARIMOA Co., Ltd.
HoJun Lee HoJun Lee Director, Legal Affair Team, Kakao Entertainment
Paolo Alessandro Herras Paolo Alessandro Herras Co-Founder, KOMIKET

Question and Answer

JinKeun Jeong JinKeun Jeong Professor, Law School Kangwon National University

Closing Remarks

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
3:30 pm - 5:00 pm Plenary

Copyright and Digital Developments: The Global Debate on Non-Fungible Tokens

The popularity of Non-Fungible Tokens (NFTs) has seen an unprecedented rise during the pandemic. The staggering price at which NFTs are sold and traded all the more contributed to the growing interest in this subject. Because it is most associated with digital art and other literary and artistic works, how it interfaces with copyright is a question that will inevitably had to be asked.

This is IPOPHL-BCRR’s first ever webinar on the topic. By inviting the foremost authorities on the topic of NFTs copyright, we hope to start on the path towards unravelling the seemingly very technical world of NFTs. Moreover, we have invited our own “kababayan” whose passion saw the launch of what is regarded as the first music NFT release in the country to share on his practical experience.

MODERATOR: Atty. Daniel S. Hofileña

Atty. Daniel S. Hofileña Atty. Daniel S. Hofileña Partner, Kalaw, Prasad & Hofileña Law

Copyright and NFTs

Michele Woods Michele Woods Director, Copyright Law Division, Copyright and Creative Industries Sector, WIPO

All About NFTs: A Closer Look

Dr. Andres Guadamuz Dr. Andres Guadamuz Reader in Intellectual Property Law at the University of Sussex and the Editor in Chief of the Journal of World Intellectual Property

NFTs Issues and Concerns: A Filipino Investor’s Perspective

Geoff Daniel Mabasa Geoff Daniel Mabasa Chief Executive Officer, Alibata.com (Filipino NFT Artists)
5:30 pm - 7:00 pm

Spoken Word Performance

According to masterclass.com, spoken word poetry is a word-based performance art where speakers engage in powerful self-expression by sharing their views on particular topics for a live audience, focusing on sound and presentation.

Consistent with the theme and objective of the Summit, this performance aims to shine the spotlight on spoken word poetry as an art and the existing “collectives” or groups. They will be performing on the topics of life, love and society.

Roan Mendoza Roan Mendoza
Paul La Torre Paul La Torre
Martin Grey Martin Grey
Marc Daniell Marc Daniell
Joe Stone Joe Stone
Elijah Santos Elijah Santos
Lance Abellon Lance Abellon
7:00 pm -

Popcorn and Kleig Lights: Movie Dates @ the Summit

10:00 am - 10:30 pm Plenary

Book Launching

Simeon Dumdum, Jr.’s Why Keanu Reeves is Lonely and Robbie Kwan Laurel's Ongpin Stories

Migz Anzures Migz Anzures Host
Atty. Andrea Pasion-Flores Atty. Andrea Pasion-Flores Milflores Publishing
10:30 am - 12:00 pm

Your Global IP: Filipino Storytelling and the World, Post-Pandemic Futures

This session will focus on how Philippine books are promoted, distributed, and marketed in both local and international markets.
• Rise of e-books and its online sales – Mina Esguerra
• State of books in e-commerce – Jason Brasileno
• Digital trends: subscription services & protecting copyright – Melvin Choo

Jason Brasileno Jason Brasileno Lazada Philippines
Mina Esguerra Mina Esguerra Author and Self-Publisher
Melvin Choo Melvin Choo Executive Director, Alkem (Singapore) Pte. Ltd.,

Official Launching of the IPOPHL-BCRR Publications

Short discussion on the information products that have been launched by IPOPHL-BCRR in the past two years.

Dr. Fernan Dizon Dr. Fernan Dizon Chief of the Copyright Services Division of the Bureau of Copyright and Other Related Rights, IPOPHL
Edgar Allan C. Yorro Edgar Allan C. Yorro Asst. Division Chief Copyright Services Division (CoSDiv), BCRR
11:00 am - 12:00 pm Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Comics & Webtoons



Bernie Mercado Bernie Mercado Managing Editor, Penlab
Nissie Arcega Nissie Arcega Webmaster, Penlab
10:30 am - 11:30 am Summit Room 2

Copyright 101 for Freelance Writers

What rights do authors or writers have? How do they enforce their rights? This is basically the basics of copyright with particular emphasis on freelance writers.

MODERATOR: Anthony John Balisi

Anthony John Balisi Anthony John Balisi Freelance Writers Guild of the Philippines (FWGP)
Aimee Morales Aimee Morales Founder, Freelance Writers Group of the Philippines (FWGP)
Atty. Mark Robert Dy Atty. Mark Robert Dy Special Counsel for Intellectual Property and Business QVC Law Office
10:30 am - 11:30 am Summit Room 3

In Certain Conversations

Speakers/Panel members: Lalaine Yanilla Aquino, Maricel Padua Lopez, Alma Anonas Carpio and Adelle Chua

Moderators: Jenny Ortuoste and Che Sarigumba

Che Sarigumba Che Sarigumba
Dr. Jenny Ortuoste Dr. Jenny Ortuoste
Adelle Chua Adelle Chua
Alma Anonas Carpio Alma Anonas Carpio
Dr. Lalaine Yanilla Aquino Dr. Lalaine Yanilla Aquino
Maricel Padua Lopez Maricel Padua Lopez
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

1:00 pm - 2:30 pm Plenary

Shining the Spotlight on the Publishing Industry

MODERATORS: Leonor "Beng" G. Reyes & Atty. Louie C. Calvario

Atty. Louie C. Calvario Atty. Louie C. Calvario Attorney VI, Intellectual Property Office of the Philippines (IPOPHL)
Leonor "Beng" G. Reyes Leonor "Beng" G. Reyes Chief / Intellectual Property Rights Specialist V
Creative Sector Development Division
Bureau of Copyright and Related Rights

State of the Local Book Publishing Industry

The talk will focus on the status of the publishing industry and how the NBDB has led in the development of the book publishing value chain and book production in the Philippines.

Charisse Aquino-Tugade Charisse Aquino-Tugade Executive Director, Nat’l Book Devt Board
Kevin Dy Kevin Dy National Book Development Board (NBDB)
Kyra Ballestero Kyra Ballestero Senior Trade Industry Business Development Specialist Research Division National Book Development Board

Collective Rights Management in the Publishing and Text Sector

Alvin J. Buenaventura Alvin J. Buenaventura Executive Director, Filipinas Copyright Licensing Society, Inc

State of the Global Publishing Industry

José Borghino José Borghino Secretary General, International Publishers Association (IPA)

Collective Rights Management in the Publishing Sector: A Global Perspective

Caroline Morgan Caroline Morgan Chief Executive and Secretary General International Federation of Reproduction Rights Organisations

Reprographic Rights vs Education: The Australian Experience

Frankfurt Buchmesse Experience and Future Trend

Claudia Kaiser Claudia Kaiser Vice President for Business Development, Frankfurt Book Fair / Frankfurter Buchmesse
3:00 pm - 4:45 pm

The Global and Local State of Visual Arts: Issues and Challenges

Moderator: Atty. Jeremy C. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras Chief Accreditation and Standards Division, BCRR

The Philippine Visual Arts Industry

Visual artists, like other copyright holders, are in a constant struggle for a fairer remuneration for their works. Because of the nature of visual arts as deriving value from that single work (or limited copies), visual artists do not have the opportunity to earn from a reproduction of their works unlike for example a book author. Thus, the right of resale is very important to visual artists.

There is currently no international treaty or instruments that set a standard for the resale rights. The Philippines, on the other hand, is one of several countries with the resale rights in its local law. Whether or not the law is properly implemented is uncertain.

For this reason, CISAC as the international federation of authors’ societies is invited to shed light on the artist and resale rights situation globally. Moreover, an experienced society, the DACS UK, will share practical experience dealing with artist and resale rights in their jurisdiction.

Karen Ocampo Flores Karen Ocampo Flores President, Filipino Visual Arts and Design Rights Organization

Artists Rights and Resale Rights: The Experience of the Asia Pacific

Benjamin Ng Benjamin Ng Regional Director for Asia Pacific, International Confederation of Societies of Authors and Composers

Artists Rights and Resale Rights: The Experience of the Design and Arts Copyright Society (DACS)

Reema Selhi Reema Selhi Legal and Policy Manager Design and Artist Copyright Society (DACS)

Testimonials

Wesley Valenzuela Wesley Valenzuela Artist
Dawn J. Atienza Dawn J. Atienza Gallery Owner
Atty. Rudolf Philip Jurado Atty. Rudolf Philip Jurado Collector
4:00 pm - 5:00 pm Summit Room 2

Independent Publishing and Self-Publishing: Booming Amidst the Pandemic

The session will focus on how independent and small publishers are thriving amidst the pandemic by using digital platforms and maximizing opportunities from book rights.

MODERATOR: Migz Anzures

Migz Anzures Migz Anzures Host
Noel De Leon Noel De Leon Founder and Publisher of Kasingkasing Press
Atty. Andrea Pasion-Flores Atty. Andrea Pasion-Flores Milflores Publishing
Mary Ann Ordinario-Floresta Mary Ann Ordinario-Floresta Founder/President, ABC Educational Development Center Children’s Books
Cindy Cortez Wong Cindy Cortez Wong Convenor, Indie Publishers Collab Ph
MJ Tumamac MJ Tumamac Founder, Aklat Alamid, General Santos
4:00 pm - 5:00 pm Summit Room 3

Fan Art: Inspiration or Copyright Infringement?

Fan art are works created by fans of a work of fiction and are often derived from characters in the latter. There is a thin line that separates when a fan art is merely “inspired” by the original work or when it is copyright infringement. This is a growing trend specially from younger community of artists.

The task of enlightening us on the ramifications of fanart has been given to this duo of international experts who have lectured on and have co-authored numerous publications on this topic.

Moderator: Atty. Janice Tejano

Atty. Janice Tejano Atty. Janice Tejano Director, Center for Intellectual Property Management De La Salle-College of Saint Benilde Manila, Philippines
Dr. Enrico Bonadio Dr. Enrico Bonadio
Magali Contardi Magali Contardi
5:00 pm - 7:00 pm Plenary

Normal Awards For Gender-Inclusive Literature

Announcement of Winners

7:00 pm -

Popcorn and Kleig Lights: Movie Dates @ the Summit

10:00 am - 11:30 am Plenary

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Creative Journeys



Towpy Tejano Towpy Tejano Host
Waiian Waiian Music
Noel Cabangon Noel Cabangon Music
Myrtle Sarrosa Myrtle Sarrosa Influencer
A.G. Sano A.G. Sano Mural Artist
10:30 am - 11:30 am

Press Briefing

11:30 am - 1:00 pm

Lunch Break - Copyright Fastbreak

Free consultation on basic IP Related Issues and Concerns via Zoom

1:00 pm - 3:50 pm Plenary

Opening Ceremonies

RJ Ledesma RJ Ledesma Host, Business Development Consultant, Legal Officer, Entrepreneur

Invocation

Gary Valenciano Gary Valenciano Performer

National Anthem

Acapellago Acapellago Performer

What PICS is All About?

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights

Welcome Message

Atty. Rowel S. Barba Atty. Rowel S. Barba Director General, Intellectual Property Office of the Philippines

Dance Performance

Alice Reyes Alice Reyes Artistic Consultant Artists of the CCP Dance Workshop National Artist for Dance

Inspirational Messages

Hon. Christopher V.P. De Venecia Hon. Christopher V.P. De Venecia Congressman, 4th District Representative, House of Representatives
Hon. Sharon S. Garin Hon. Sharon S. Garin AAMBIS-OWA Party-list

Keynote Messages

Pres. Rodrigo Roa Duterte Pres. Rodrigo Roa Duterte President of the Philippines

Ceremonial Toasting

Atty. Nelson P. Laluces Atty. Nelson P. Laluces Deputy Director General Intellectual Property Office of the Philippines

Photo Opportunity

3:50 pm - 4:05 pm

Afternoon Break with Musical Performance

Alfonso "Coke" Bolipata Alfonso "Coke" Bolipata
4:05 pm - 4:45 pm

Copyright at the Heart of the Business Model of Creative Industries

A discussion on the creative industry and how copyright is at the core or center of it. Without such a basis or unifying link – copyright, that is - there would be no standard basis by which to delineate one industry from another and even to measure the value contribution of the creative industry to the economy.

Dimiter Gantchev Dimiter Gantchev Deputy Director and Head, Copyright Management Division, WIPO
4:45 pm - 5:05 pm

Challenges to Collective Management in the Digital Environment

Rights management can be done two ways. The first one is individual management and the other is collective management. Collective management is a practical solution in cases where there are multiple uses and users of an artist’s work and it has become impossible for them to monitor them on their own. Through collection societies or what we know in the Philippines as collective management organizations (CMOs), the author/creator need not worry about licensing and collection of royalties as these are the functions that will be performed for them by the former.

This will be a discussion on collective management while giving emphasis on the challenges brought about by the digital environment.

Anita Huss-Ekerhult Anita Huss-Ekerhult Counsellor, Copyright Management Division, WIPO
5:05 pm - 5:35 pm

BCRR and the Copyright-based Industries

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
5:35 pm - 5:55 pm

Official Launching of the BCRR Mascot

Mascots can be powerful visual promoters of a product or service, including an agency of government.

The Japan Copyright Office has, for example, entered into an agreement with Sanrio, the owner of Hello Kitty, for the use of the character in their copyright campaigns and advocacies. The Japan Customs Bureau has a dog for a mascot. Elsewhere, the Korea Copyright Commission also has changugi and nanumi as their mascots.

It is the above models which inspired the creation of a mascot for the Bureau of Copyright. At development, the mascot shall become the new face of the Bureau. As a newly constituted office, the aid of a mascot to drive recognition and better recall of the bureau is definitely most welcome.

The launch will be occasioned with the presentation by the consultants on the process that it had undergone together with the Bureau in the development of the mascot. The BCRR may throw in a word or two on its perspective and experience, as well as the lessons learned from such experience.

Cris Dumlao Cris Dumlao Creative Content Creators Association of the Philippines (SIKAP)
Magoo Del Mundo Magoo Del Mundo President, Creative Content Creators Association of the Philippines
5:55 pm - 6:10 pm

Official Announcement on Summit Activities

Leonor "Beng" G. Reyes Leonor "Beng" G. Reyes Chief / Intellectual Property Rights Specialist V
Creative Sector Development Division
Bureau of Copyright and Related Rights
Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
6:10 pm - 6:15 pm

Landmarks Lighting-Up

6:15 pm - 7:15 pm

Opening Concert

The Itchyworms The Itchyworms
Agat Morallo Agat Morallo IMPRO
Nica Del Rosario Nica Del Rosario IMPRO
Bayang Barrios Bayang Barrios IMPRO
7:15 pm -

Popcorn and Kleig Lights: Movie Dates @ the Summit

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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast
Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

How you transform your business as technology, consumer, habits industry dynamic s change? Find out from those leading the charge.

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