DAY 5: NOV 26

Film, Animation, and Gaming

10:00 am - 11:00 am Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Film



USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra
10:00 am - 11:30 am Plenary

From Ideation to Commercialization: Earning from Your Creative Expressions

The intellectual property life cycle is ideation-creation-protection-commercialization. The starting point is generally regarded to be ideation. Although “ideas” are not protected unless and until they have found a specific expression such as an invention or a literary and artistic work, ideation or the creative thinking process is what is what is thought to give rise to creation.

Ideation and creation are enhanced and developed through skills training, workshops and capability building interventions.

In this particular session, we aim to surface examples of the commercialization phase: IP ecology, mascot development and merchandising are just some of the ways by which an author/artists is able to monetize and earn from his work.

Handling this sessions are long-time practitioners in their respective areas and can very well share their experience and lessons learned to the benefit of the participants.

MODERATOR: Emmelina C. Masanque

Emmelina C. Masanque Emmelina C. Masanque

IP Ecology

Magoo Del Mundo Magoo Del Mundo

Mascot Development

Cris Dumlao Cris Dumlao

Merchandising

Marilu Corpus Marilu Corpus
11:30 am - 12:00 pm Plenary

Online Streamers

Amiel Damian F. Justiniani Amiel Damian F. Justiniani
Kaika Hana Kaika Hana
Mariva Mariva
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

12:30 pm - 3:00 pm Plenary

Lights, Camera, Action! The Philippine Film and Audiovisual Industry

The film and audiovisual sector, along with the performing arts, are some of the hardest hit sectors of the creative economy due to the pandemic. Movie theaters, the traditional mode of film distribution, are just starting to reopen in the last few weeks.

Moreover, productions have to abide by health protocols such as holding filming in “bubbles,” a double whammy.

Like all sessions in previous days on various industries, this session starts with a state of the industry report by the Film Development Council of the Philippines, before progressing to more granular aspects of great import to industry stakeholders – contracts, distribution rights, etc

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras
12:30 pm - 1:00 pm

The Philippine Film and Audiovisual Industry

USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra

Roundtable Discussion on Contracts

3:00 pm - 4:10 pm Summit Room 2

Roundtable Discussion on Distribution Rights

5:00 pm - 6:00 am Summit Room 2

Playback on Case Study of a PH IP in International Distribution

3:00 pm - 4:30 pm Plenary

Caught in the World of Gaming and Mobile Applications

This webinar on mobile application and videogames is organized under the auspices of the Enhancing the Use of IP in the Software Development Sector Project of the World Intellectual Property Organization (WIPO)’s Committee on Intellectual Property & Development (CDIP).

Started in 2019, the Philippines is one of the three (3) countries where the project has been piloted. The other two (2) are Kenya and Trinidad and Tobago.

This webinar is the last activity under the project, as it is coming to the end of its project life at end of the year. This year, we have already conducted four (4) webinars on the topic, starting with alternative dispute resolution in April 2021.

More importantly, the module on financing of IP-based mobile app is launching during this particular session.

Relatedly, we have included videogames as a related field. Relevant for the Philippines as there is a thriving industry on mobile game development, to be represented by GDAP

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras

Opening Message

Dimiter Gantchev Dimiter Gantchev

Intellectual Property Toolbox for Mobile Applications Developers

Dr. Anke Moerland Dr. Anke Moerland

Financing of IP-Based Mobile Apps

Prof. Meir Perez Pugatch, LLM, MSc Prof. Meir Perez Pugatch, LLM, MSc

The Philippine Mobile App Community

Maria Jesusa-Viray Maria Jesusa-Viray

Video Gaming and Copyright

Dr. Gaetano Dimita Dr. Gaetano Dimita

The State of the Video Game Development Industry in the Philippines

James Lo James Lo
5:30 pm - Plenary

Closing Ceremonies

Master of Ceremonies: Atty. Mary Grace Cruz-Yap

Atty. Mary Grace Cruz-Yap Atty. Mary Grace Cruz-Yap

Welcome Message

Atty. Teodoro C. Pascua Atty. Teodoro C. Pascua

Congratulatory Messages

Daren Tang Daren Tang
Atty. Rowel S. Barba Atty. Rowel S. Barba

Jose “Butch” Dalisay Jr. Jose “Butch” Dalisay Jr.
Alice Reyes Alice Reyes
Mr. Ryan Cayabyab Mr. Ryan Cayabyab

PICS Highlights, Announcement and Closing Message

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo
7:00 pm - Plenary

Thanksgiving Concert

with FILSCAP, MCAP, OPM, PRM, Sounds Right, and PARI

10:00 am - 11:00 am Summit Room 1

LIKHAIN PILIPINAS: Towards Creatives Digitalization

Film



USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra Chairperson, Film development Council of the Philippines
10:00 am - 11:30 am Plenary

From Ideation to Commercialization: Earning from Your Creative Expressions

The intellectual property life cycle is ideation-creation-protection-commercialization. The starting point is generally regarded to be ideation. Although “ideas” are not protected unless and until they have found a specific expression such as an invention or a literary and artistic work, ideation or the creative thinking process is what is what is thought to give rise to creation.

Ideation and creation are enhanced and developed through skills training, workshops and capability building interventions.

In this particular session, we aim to surface examples of the commercialization phase: IP ecology, mascot development and merchandising are just some of the ways by which an author/artists is able to monetize and earn from his work.

Handling this sessions are long-time practitioners in their respective areas and can very well share their experience and lessons learned to the benefit of the participants.

MODERATOR: Emmelina C. Masanque

Emmelina C. Masanque Emmelina C. Masanque Asst. Division Chief IP Marketing and Communications Division, DITTB

IP Ecology

Magoo Del Mundo Magoo Del Mundo President, Creative Content Creators Association of the Philippines

Mascot Development

Cris Dumlao Cris Dumlao Creative Content Creators Association of the Philippines (SIKAP)

Merchandising

Marilu Corpus Marilu Corpus Click Licensing Asia
11:30 am - 12:00 pm Plenary

Online Streamers

Amiel Damian F. Justiniani Amiel Damian F. Justiniani Multimedia Artist
Kaika Hana Kaika Hana
Mariva Mariva
12:00 pm - 1:00 pm

Lunch Break - Copyright Fastbreak

1 hour free consultation on basic IP Related Issues and Concerns via Zoom

12:30 pm - 3:00 pm Plenary

Lights, Camera, Action! The Philippine Film and Audiovisual Industry

The film and audiovisual sector, along with the performing arts, are some of the hardest hit sectors of the creative economy due to the pandemic. Movie theaters, the traditional mode of film distribution, are just starting to reopen in the last few weeks.

Moreover, productions have to abide by health protocols such as holding filming in “bubbles,” a double whammy.

Like all sessions in previous days on various industries, this session starts with a state of the industry report by the Film Development Council of the Philippines, before progressing to more granular aspects of great import to industry stakeholders – contracts, distribution rights, etc

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras Chief Accreditation and Standards Division, BCRR
12:30 pm - 1:00 pm

The Philippine Film and Audiovisual Industry

USEC. Liza Dino-Seguerra USEC. Liza Dino-Seguerra Chairperson, Film development Council of the Philippines

Roundtable Discussion on Contracts

3:00 pm - 4:10 pm Summit Room 2

Roundtable Discussion on Distribution Rights

5:00 pm - 6:00 am Summit Room 2

Playback on Case Study of a PH IP in International Distribution

3:00 pm - 4:30 pm Plenary

Caught in the World of Gaming and Mobile Applications

This webinar on mobile application and videogames is organized under the auspices of the Enhancing the Use of IP in the Software Development Sector Project of the World Intellectual Property Organization (WIPO)’s Committee on Intellectual Property & Development (CDIP).

Started in 2019, the Philippines is one of the three (3) countries where the project has been piloted. The other two (2) are Kenya and Trinidad and Tobago.

This webinar is the last activity under the project, as it is coming to the end of its project life at end of the year. This year, we have already conducted four (4) webinars on the topic, starting with alternative dispute resolution in April 2021.

More importantly, the module on financing of IP-based mobile app is launching during this particular session.

Relatedly, we have included videogames as a related field. Relevant for the Philippines as there is a thriving industry on mobile game development, to be represented by GDAP

MODERATOR: Atty. Jeremy P. Bayaras

Atty. Jeremy C. Bayaras Atty. Jeremy C. Bayaras Chief Accreditation and Standards Division, BCRR

Opening Message

Dimiter Gantchev Dimiter Gantchev Deputy Director and Head, Copyright Management Division, WIPO

Intellectual Property Toolbox for Mobile Applications Developers

Dr. Anke Moerland Dr. Anke Moerland Intellectual Property Law, University of Maastricht, The Netherlands

Financing of IP-Based Mobile Apps

Prof. Meir Perez Pugatch, LLM, MSc Prof. Meir Perez Pugatch, LLM, MSc Chair of the Health System Administration Division of Management University of Haifa, Israel

The Philippine Mobile App Community

Maria Jesusa-Viray Maria Jesusa-Viray Founding Member, Philippine Association for Digital Commerce and Decentralized Industries

Video Gaming and Copyright

Dr. Gaetano Dimita Dr. Gaetano Dimita Deputy Director, Queen Mary Intellectual Property Institute (QMIPRI)

The State of the Video Game Development Industry in the Philippines

James Lo James Lo President, Game Developers Association of the Philippines
5:30 pm Plenary

Closing Ceremonies

Master of Ceremonies: Atty. Mary Grace Cruz-Yap

Atty. Mary Grace Cruz-Yap Atty. Mary Grace Cruz-Yap

Welcome Message

Atty. Teodoro C. Pascua Atty. Teodoro C. Pascua Deputy Director General, Intellectual Property Office of the Philippines

Congratulatory Messages

Daren Tang Daren Tang Director General, WIPO
Atty. Rowel S. Barba Atty. Rowel S. Barba Director General, Intellectual Property Office of the Philippines

Jose “Butch” Dalisay Jr. Jose “Butch” Dalisay Jr. Professor Emeritus
Alice Reyes Alice Reyes Artistic Consultant Artists of the CCP Dance Workshop National Artist for Dance
Mr. Ryan Cayabyab Mr. Ryan Cayabyab Founding member, IMPRO Member, PRSPh and FILSCAP

PICS Highlights, Announcement and Closing Message

Atty. Emerson G. Cuyo Atty. Emerson G. Cuyo Director IV, Bureau of Copyright and Related Rights
7:00 pm Plenary

Thanksgiving Concert

with FILSCAP, MCAP, OPM, PRM, Sounds Right, and PARI